Projects

Derivative Media: The Financialization of Film, Television, and Popular Music

2013 – ongoing

Committee: John T. Caldwell (Adviser), Denise Mann, Stephen Mamber, Johanna Drucker.

My current book project is based on my dissertation, “Derivative Media: The Financialization of Film, Television, and Popular Music, 2004-2016” (University of California, Los Angeles, 2017). It traces the entrance of the financial industries – particularly private equity firms, corporate venture capital, and institutional investors – along with their corresponding financial logic and labor, into the film, television, and music industries. Financialization – the growing influence of financial markets and instruments – is premised on highly-leveraged debt, labor efficiencies, and short-term profits; this project argues that it is transforming cultural production into a highly consolidated industry with rising inequality, further decreasing the diversity and heterogeneity it could provide the public sphere. In addition to charting this historical and industrial shift, this project analyzes the corresponding textual transformation, in which cultural products behave according to financial logic, becoming sites of capital formation where references, homages, and product placements form internal economies. The concept of ‘derivative media’ I employ to capture this phenomenon contains a double meaning: increasingly, the production process of popular culture ‘derives’ new content from old (sequels, adaptations, franchises, remakes, references, homages, sampling, etc), just as the economic logic behind contemporary textuality behaves like a ‘derivative,’ a financial instrument to hedge risk. As we witnessed during the financial crash in 2007-2008, the derivative dismantles or unbundles any asset into individual attributes and trades them without trading the asset itself, in contracts such as futures, forwards, options, and swaps. This project demonstrates how cultural texts employ a similar ‘derivative’ logic, using intertextuality as a financial strategy, not just to sell products through brand integrations, but to maintain domination over the cultural sector through an interconnected referential economy. Through textual analysis and case studies, I explore the formal and interpretative implications that this financial shift has on cultural texts, arguing that popular digital media texts function as unbundled, risk-hedging derivatives through which capital accumulates in diversified cultural hedge funds operated by a handful of transnational media corporations. Utilizing a methodology combining political economy, data mining and visualization, ethnographic fieldwork, and textual analysis, this dissertation argues that financialization is a little-understood, yet profoundly transformative – and often destructive – force within the cultural industries.

The Cultural Capital Project

cultcap

2008 – ongoing

“The Cultural Capital Project: Digital Stewardship and Sustainable Monetization for Canadian Independent Musicians” is a SSHRCUCIRA-funded collaborative research project that explores the historical antecedents, theoretical trajectories, legal ramifications and technical components involved in the creation of a non-profit patronage system and social network uniting musical artists and fans. The system will harvest user-generated data of listening and sharing habits, and then use an algorithm to allocate equitable compensation via distributed micropayment. Incorporating the multitude of individuals who propel the cultural industries with their creative labour, the Cultural Capital project aims to establish sustainable monetization of the music industry based on equity, connectivity and sharing.

More information: project description, publication, and cultcap.org.

clipnotesClipNotes

2012 – ongoing

ClipNotes is a software program that uses XML mark-up of film to facilitate quick segmentation, annotation and presentation of film clips. ClipNotes aims to collapse the research and presentation divide in film analysis by bridging the two: the user’s textual research and analysis is also the development of their presentation. A public, user-submitted repository for these XML files is available at clipnotes.org, which will allow for widespread sharing of textual analysis and should provide an invaluable teaching resource. In addition, the database will eventually provide unique research opportunities, in the form of data-processing and pattern recgonition of annotations and descriptions.

More information: project description and clipnotes.org

The Cinema of Steven Soderbergh

The_Cinema_of_Steven_Soderbergh-Andrew_deWaard_&_R_Colin_Tait2008 – 2013

Book Abstract: The industry’s only director-cinematographer-screenwriter-producer-actor-editor, Steven Soderbergh is contemporary Hollywood’s most innovative and prolific filmmaker. A Palme d’or and Academy Award-winner, Soderbergh has directed nearly thirty films, including political provocations, digital experiments, esoteric documentaries, global blockbusters, and a series of atypical genre films. This volume considers its slippery subject from several perspectives, analyzing Soderbergh as an expressive auteur of art cinema and genre fare, as a politically-motivated guerrilla filmmaker, and as a Hollywood insider. Combining a detective’s approach to investigating the truth with a criminal’s alternative value system, Soderbergh’s films tackle social justice in a corporate world, embodying dozens of cinematic trends and forms advanced in the past twenty-five years. His career demonstrates the richness of contemporary American cinema, and this study gives his complex oeuvre the in-depth analysis it deserves.

Digital components of this project include a comprehensive website at cinemaofstevensoderbergh.com, digital marketing material such as unique blog content, and a twitter account (@stevensoderbook).

Cinephile

cinephile-vol42008 – 2011

Cinephile is the University of British Columbia’s peer-reviewed film journal, published annually in print and online with the support of the Centre for Cinema Studies. I worked on seven issues (3, 4, 5.1, 5.2, 6.1, 6.2, and 7.1), including Editor-in-Chief for Vol. 4, “Post-Genre“, and all seven as the layout designer, the web designer, and a member of the editorial board. With a small, dedicated team, we transformed the journal from a humble graduate student publication into a rigorously peer-reviewed biannual journal, featuring influential scholars, a full-colour print-run with illustrations and photography by local artists, and a full-featured website with archives and multimedia.

More information: cinephile.ca

Just Kids: Homeless Youth in Canada

Just Kids: Homeless Youth in Canada (2003) is a short documentary comprised of interviews with homeless youth who live on the streets of London, Ontario. The interview subjects open up about the struggles and hardships of living without a home, the omnipresent threat of violence and drugs, and the difficulties associated with maintaining employment and friendships. The documentary competed in multiple festivals, and is still used in Ontario secondary schools and select university courses as teaching material.